X by Trollbeads new line has officially been launched in Denmark and the collection is live on their website. In anticipation of the US debut of the collection in New York tomorrow, I’m so excited to give a preview of the link system concept bracelet. It seems like the traditional charm bracelets are back in style but with a contemporary twist. For X, each link can be purchased separately to create a unique look; this bracelet is completely modular and customizable. But to be clear, X is incompatible with regular Trollbeads charms.
To begin, the links come in 4 different materials – rubber, bronze, silver, and gold, with two locks available in bronze and silver. Each one is then added by matching the criss-crossed open slit to slide the next link on – this is the inspiration for the name of the brand: “X”. There are plain and “decorative” charm-esque links. The links come in single or the more visually stunning double links which have more space for sculpting. Currently there are 9 designers (Lise Aagaard, Søren Nielsen, Lars Søgaard, Nicolas Aagaard & Kåre Frandsen, Lone Løvschal, Mette Saabye, Kim Buck, Tomas Cenius, and Kristian Krysfeldt) with over 60 charm links to choose from, from Gothic to floral, love to quirky, star signs and Chinese zodiacs. This is truly an evolution of the European style charm, while still maintaining its changeability. Of course, with enough links the bracelet can be extended to a necklace.
I must say, I knew what was coming and I’m still blown away by the execution. On paper, the concept did not sound as exciting and I imagined it would look something like the new interchangeable links from Story by Kranz & Ziegler. Not that that new system is boring, but Trollbeads has done a great job hyping up their X line and I was a little afraid I was going to be disappointed. I am so happy to say that I’m not, and I’m really looking forward to starting my X bracelets. The only downside I can see is that you’d either have to buy placeholder links or not be able to wear the bracelet until its finished. For me that’s not such an issue because I don’t generally wear my bracelets unless they’re full (defeats the purpose, I know!).
The price point is good and about the same for regular Trollbeads as the overall cost of a full charm bracelet will be comparable. The introduction of the rubber and bronze links are a great way to mix up textures for less. Currently, retailers in the US that carry Trollbeads have been offered to sell X as well, including Goldmine Trollbead Boutique my preferred retailer, however some of the biggest Danish stores will not be carrying the brand.
We’re heading to New York City tonight and will be meeting Nicolas Aagaard for the unveiling of X by Trollbeads. I’m eager to handle these in person and offer live photos of the charms and bracelets. Join us tomorrow for an in-depth look at the new line by Trollbeads and we’ll also be tweeting live from the event so follow us on Twitter to get those updates. What do you think of these products? Do you love the X links? How about the charm designs?