X by Trollbeads Debuts

XbyTrollbeadsX by Trollbeads new line has officially been launched in Denmark and the collection is live on their website. In anticipation of the US debut of the collection in New York tomorrow, I’m so excited to give a preview of the link system concept bracelet. It seems like the traditional charm bracelets are back in style but with a contemporary twist. For X, each link can be purchased separately to create a unique look; this bracelet is completely modular and customizable. But to be clear, X is incompatible with regular Trollbeads charms.

To begin, the links come in 4 different materials – rubber, bronze, silver, and gold, with two locks available in bronze and silver. Each one is then added by matching the criss-crossed open slit to slide the next link on – this is the inspiration for the name of the brand: “X”. There are plain and “decorative” charm-esque links. The links come in single or the more visually stunning double links which have more space for sculpting. Currently there are 9 designers (Lise Aagaard, SΓΈren Nielsen, Lars SΓΈgaard, Nicolas Aagaard & KΓ₯re Frandsen, Lone LΓΈvschal, Mette Saabye, Kim Buck, Tomas Cenius, and Kristian Krysfeldt) with over 60 charm links to choose from, from Gothic to floral, love to quirky, star signs and Chinese zodiacs. This is truly an evolution of the European style charm, while still maintaining its changeability. Of course, with enough links the bracelet can be extended to a necklace.

xbytrollbeads-basics

I must say, I knew what was coming and I’m still blown away by the execution. On paper, the concept did not sound as exciting and I imagined it would look something like the new interchangeable links from Story by Kranz & Ziegler. Not that that new system is boring, but Trollbeads has done a great job hyping up their X line and I was a little afraid I was going to be disappointed. I am so happy to say that I’m not, and I’m really looking forward to starting my X bracelets. The only downside I can see is that you’d either have to buy placeholder links or not be able to wear the bracelet until its finished. For me that’s not such an issue because I don’t generally wear my bracelets unless they’re full (defeats the purpose, I know!).

The price point is good and about the same for regular Trollbeads as the overall cost of a full charm bracelet will be comparable. The introduction of the rubber and bronze links are a great way to mix up textures for less. Currently, retailers in the US that carry Trollbeads have been offered to sell X as well, including Goldmine Trollbead Boutique my preferred retailer, however some of the biggest Danish stores will not be carrying the brand.

We’re heading to New York City tonight and will be meeting Nicolas Aagaard for the unveiling of X by Trollbeads. I’m eager to handle these in person and offer live photos of the charms and bracelets. Join us tomorrow for an in-depth look at the new line by Trollbeads and we’ll also be tweeting live from the event so follow us on Twitter to get those updates. What do you think of these products? Do you love the X links? How about the charm designs?

xbytrollbeads-basic-bracelet

  • Trish T. Pandora

    I feel like I just came out from under a rock! What? What? What? Very cool! Are you saying you can put charms on them too? I’m lost! I better get researching on what’s going on!!!!!

    • Leann

      You’ve missed out on some excited, Trish! X is the new line from Trollbeads. They’re not compatible with the other charms. I think I gave a pretty good description in the post. πŸ™‚

  • Rachel

    Maybe since the rubber is so inexpensive.. they would be used as “place holders” so you can atleast wear your bracelet even if it’s not finished…

    • Leann

      That’s exactly what I was thinking, Rachel. I will have to see how they look in person before making a judgment about the rubber links. πŸ™‚

      • Angela

        Hey Leann,
        So exciting, jetting across the country attending a launch, hope you enjoy yourself and a wonderful time, take lots of pictures because many of us can’t grasp this system.

        Not really sure it I will buy this, maybe this would be ok have to see what you do with yours and the pictures you post.To my calculation even without really knowing the size and length of the links I figure I may need approximately 21 links. With 12 silver links and a combo of silvers one could spend $900 for a completed bracelet, if the rubber links are used it could be a little over $500. The rubber is interesting but just can’t see myself wearing that afraid it will seem like I am wearing my Childrens Lego as jewelry besides how will this look next to my beautiful Trollbesds.

        Can’t wait to see the pictures.

  • Martha

    The more I look at the pictures, the more I like the system. I woke up early today, in order to follow Victoria’s tweets from the Copenhagen launch and look forward to following your tweets tomorrow. I like how it would be inexpensive to start a bracelet, by buying a lock and lots of black rubber links. Then later it would be easy to swap in some silver and bronze pieces. Have fun tomorrow!

    • Leann

      Thanks, Martha! Catching the red eye there and then back on the plane within 12 hours ><;. The penalty of living on the wrong coast ;). It's going to be a super exciting and I'm glad you like the system. It's a lot different than I imagined which is a good thing; the mixed color/texture looks great and I love that they are offering such an inexpensive way to start. πŸ™‚

  • Tracy Elbers

    I’m apparently under a rock too, but I love these! I don’t like to stack full pandora bracelets, but love my Tiffany link bracelet and wear it nearly every day stacked with leather and Pandora.
    These are so pretty and versatile, and I especially like the idea of mixing the metals. Though I’m pretty sure I’ll never own a single gold link, lol.
    Really looking forward to your review, and also now wondering if the new bracelet concept Pandora is debuting in November is along these lines? It seems to be all the rage, it would make sense for Pandora to go there too.

    • Leann

      Haha, it’s easy to miss. I try to keep beadaholics up to date though ;). It’s a great way to integrate charms and links. Originally I thought it was going to be links and dangles which I’m not a *huge* fan of. This way you can wear the “charms” as decorative links, best of both worlds ;). I cannot imagine getting a gold link either, yikes! Trollbeads uses 18K gold so it’s even more expensive than regular gold, and accounts for the small selection.

      From what I’ve heard, the new Pandora line is going the other way. Not much detail on it yet, I’m hoping to have something confirmed soon!

    • Laura

      New Pandora style bracelet?! Oh my gosh; I haven’t heard anything about this. Tell us more! It’s been a little while since we’ve seen a Pandora post!

      • Carolyn

        Pandora Essence πŸ™‚ due late 2013. It’s a mystery but I’m excited!

  • Boricuadiva

    I love the new concept, my bank will not!
    How does the quality compare to the new Story bracelets? Have a Great time, can’t wait for the new pics.

    • Leann

      Thanks! X has precious metals and Story is steel. That plays on the price of course, but both are going to be pretty durable. I’m interested in handling the rubber, but I’ve heard it’s galvanized rubber so it’s sturdy too :).

  • Jen

    Okay, can we get to the Halloween release now that that is out of the way?

    • Leann

      Haha, I’ve got bad news on that front…they’ve pulled the Halloween release :(. I think it’s because it got included in the autumn collection – the Skeleton Spirit and Ghost Spirits, I suspect. But there’s still the People’s Beads coming up!

      • Jen

        What? No “boo?”

      • Leann

        Booooo indeed :(.

  • Elyse

    ok I will need pics -lots and lots of pics before I am pulled in this direction. Rubber links -doesn’t sound like it’s something I’d like but I’m open to seeing where this can go.
    Have a safe and fun trip!

    • Leann

      Thanks, Elyse ;). You got it! Will do my best…but sometimes the lighting is not ideal. I’m starting to really like the rubber/black look. It’s really striking intermixed with the other metals. πŸ™‚

  • Laura

    I was really disappointed at first, thinking that you wouldn’t be able to wear the bracelet for quite some time (until you finish it), but I guess the rubbers are meant to be placeholders? Wondering if the rubber is strong and at least somewhat attractive. Also wondering what some of the decorative ones look like when put together. This would be something I’d have to put my hands on and play with a bit before I started investing in it. The pictures are cool, but I just can’t really “see” it. Take lots of pics for us! πŸ˜‰

    • Leann

      I was thinking the same thing too, but the more I look at the mix of black rubber with the metals, the more I like it! Maybe it won’t be so bad…but just the thought of buying additional link I won’t need is a little off-putting. Although even 15 of the rubber ones won’t be that expensive.

      I’ll do my best! I’ve got my macro and zoom lenses and flash, let’s just hope the lighting cooperates ;).

    • Maria

      The rubber links are very hard, feels more like plastic, but looks really cool, I love My X bracelet! πŸ™‚

  • Denise

    Ooh – can’t wait! I’m loving the idea of a rubber double wrap bracelet with a silver or bronze clasp!

    I’ve been in the mood for a chunky bracelet to add to my usual arm party. This looks fun…. And don’t even get me started on how beautiful the Karma, star and DNA links are! πŸ™‚

    • Leann

      The bronze is lovely! It reminds me of rose gold which is the hot thing in jewelry now. I really love the new designs too, especially the ones I labeled contemporary, like the gamer and pixel love, all the floral ones are fab (of course I love those ;). The hardest part will be what to choose! πŸ˜‰

  • rainey

    I can see that this could be attractive to younger collectors than me and people who haven’t already spent young fortunes on conventional TBs.

    But, tell me Leann, did they say anything about retailers west of the East Coast? So far it looks like there are only a few dealers and none out of sight of the Atlantic. And I think I’ve heard that none of the dealers is allowed to do mail order…

    PS Does anyone else think the links with animal faces have demented looks in their eyes?

    • Leann

      Wow, looks like you’re right! They’re all on the East Coast, with the closest being the lovely Tartooful in Vancouver, BC. https://www.xbytrollbeads.com/en/retailers

      I don’t know about retailers not being able to do mail orders; I got my order in with Trollbead Boutique already and it’s on its way to me. Yikes! I hope that’s not true, because then I’ll never get to add to these.

      I know what you mean, it’s basically starting all over again. I find I face the same issue when I’m deciding whether to start a new brand. It’s definitely exhausting to keep up with everything available today, but I think there’s a place for this style on the market ;).

      I agree…the animal zodiacs are a bit creepy. I find the same with their regular zodiacs though so have not bought many of those either. πŸ™‚

    • Carolyn

      The rooster looks like the red angry bird lol

  • Carolyn

    So how big are the links?
    Seemings as I wear a 19cm and 20cm depending if I have fat charms or skinny charms, how many links would I look at getting on average?

    • Maria

      I have the 20 cm bracelet and i had to get 20 rubber links and a lock

      • Carolyn

        Thanks!

    • Leann

      The single links are about 1 cm when linked together, the double links are about 2 cm and the locks are 2 cm, so you can figure out how many you’d need like that. Usually between 15-19 links, unless you get a lot of double links. πŸ™‚

  • Maria

    I love this concept! Started small with the rubber links, a silver star and the bronze lock.

    • Maria

      looks like this

      • Martha

        That looks great, Maria!

      • Boricuadiva

        Great bracelet Maria!
        Do the rubber links feel sturdy enough to hold the metalic ones?

      • Leann

        Yes, for sure! I’ll post a review soon :).

      • Leann

        Thanks for the picture! How is it to wear?

      • Maria

        It’s really comfortable, and the rubber is so much lighter than the metalic ones, I think I will keep some rubber on my bracelet just for the style and the weight, It looks cool with the different materials, and the Bronze is stunning! I like gold, but can’t afford it, so this is perfect!

      • Leann

        I think it looks great too, especially for the price point! πŸ˜€

    • Leann

      Looks awesome!!

  • Cilia

    I didn’t want to look but I did and now I’m in trouble because I really like this!!!

    • Leann

      Hehe, it’s hard to resist! I think this is going to be really versatile :).

  • Shinae Podosek

    Has anyone tried using a traditional trollbeads lock on this new X bracelet? The rubber does seem thicker than the o-ring that the smaller side has to attach to, but it looks like it could fit on some of the locks. What do you think?

    • Leann

      I tried it with a number of classic locks and they definitely don’t fit. The rubber is too thick and if you really really really try, you can get it onto the silver or bronze links but then the lock got stuck and I panicked for a few minutes while struggling to get it off. Definitely would not recommend it! :/