It’s been awhile since I’ve introduced a new brand to the blog and I’m excited to present another line that is making a splash in the european-style charm jewelry scene called Persona! Persona creates some wonderfully crafted charms and beads in sterling silver, Italian glass, Austrian crystal, and 18k carat gold overlay that are modular and interchangeable. When I first looked through some of their stock photos I was really impressed by Persona’s fashion forward sense of design; they love using brilliant colors and various materials to craft pieces that are whimsical and creative.
To get an idea of what I mean let’s take a look at Persona’s recent Spring/Summer 2013 release. The pieces in this season’s offerings are split between three major collections: Paradise, Retro, and Vitral. The Paradise themed pieces showcase bright tropical colors and intricate floral detailing that are amazing and has to be seen to be believed; while the Retro collection features charms that are based off of iconic images from the 60’s here in America; and lastly, the Vitral set is inspired by the shades and styling of traditional Spanish stained glass and features some particularly vibrant colors in their charms. As you may know I absolutely love floral themed pieces so I got a bunch of charms from the Paradise collection and couldn’t be happier with them. Look for a more detailed review of these in the near future!
In addition to their beads, Persona has an innovative take on the charm bracelet itself which I thought is very practical and unique. The Persona sterling silver bracelet has what looks like a normal barrel clasp, but it is actually sealed by a small but powerful magnet! This makes opening the clasp an easier task (especially for us ladies with manicures) while still maintaining a strong and secure closure. I like the magnetic clasp a lot and I’m pleased by how easy it is to use and how sturdy it feels. The bracelet has no threading so relies on “locks” to section off the charms. The chain itself is incredibly flexible and light which flows like liquid silver, definitely no kinks for this bracelet.
Persona jewelry pieces are large cored and unthreaded, so they are compatible with all major bracelet brands including Pandora. Persona is carried by some of the biggest jewelers around including Zales and Amazon. This is a Canadian based company and charms can also be purchased through their online store, Persona World which ships free for orders over $75 throughout North America. I’ve been very impressed with their jewelry so far, there’s a lot of different textures on the beads that are so cool! Have you seen Persona in person? What do you think of this brand?