Starring Persona (and Spring/Summer 2013 Collections)

persona-logoIt’s been awhile since I’ve introduced a new brand to the blog and I’m excited to present another line that is making a splash in the european-style charm jewelry scene called Persona! Persona creates some wonderfully crafted charms and beads in sterling silver, Italian glass, Austrian crystal, and 18k carat gold overlay that are modular and interchangeable. When I first looked through some of their stock photos I was really impressed by Persona’s fashion forward sense of design; they love using brilliant colors and various materials to craft pieces that are whimsical and creative.

To get an idea of what I mean let’s take a look at Persona’s recent Spring/Summer 2013 release. The pieces in this season’s offerings are split between three major collections: Paradise, Retro, and Vitral. The Paradise themed pieces showcase bright tropical colors and intricate floral detailing that are amazing and has to be seen to be believed; while the Retro collection features charms that are based off of iconic images from the 60’s here in America; and lastly, the Vitral set is inspired by the shades and styling of traditional Spanish stained glass and features some particularly vibrant colors in their charms. As you may know I absolutely love floral themed pieces so I got a bunch of charms from the Paradise collection and couldn’t be happier with them. Look for a more detailed review of these in the near future!

In addition to their beads, Persona has an innovative take on the charm bracelet itself which I thought is very practical and unique. The Persona sterling silver bracelet has what looks like a normal barrel clasp, but it is actually sealed by a small but powerful magnet! This makes opening the clasp an easier task (especially for us ladies with manicures) while still maintaining a strong and secure closure. I like the magnetic clasp a lot and I’m pleased by how easy it is to use and how sturdy it feels.  The bracelet has no threading so relies on “locks” to section off the charms.  The chain itself is incredibly flexible and light which flows like liquid silver, definitely no kinks for this bracelet.

Persona jewelry pieces are large cored and unthreaded, so they are compatible with all major bracelet brands including Pandora.  Persona is carried by some of the biggest jewelers around including Zales and Amazon.  This is a Canadian based company and charms can also be purchased through their online store, Persona World which ships free for orders over $75 throughout North America.  I’ve been very impressed with their jewelry so far, there’s a lot of different textures on the beads that are so cool!  Have you seen Persona in person?  What do you think of this brand?

  • H

    I personally do not like them as much as Pandora. I originally was trying to decide between the two brands when I started my charm bracelet addiction and noticed that even though Persona charms were a little cheaper than Pandora, the detailing and quality of Persona did not match that of Pandora; also, in my opinion, many of the Persona designs were obvious “knock offs” on Pandora ones (ie. the baby carriage).

  • Pcake

    My husband bought me one of their bracelets with several charms. More than half of the muranos came apart very quickly. There is a time limit on their replacement policies, so no more of these for me. Not at all worth the investment. Disappointing.

    • http://charmsaddict.com Leann

      Hi Pcake, thank you for that feedback! I haven’t had the chance to wear these much so I’ll keep this in mind as I try them out in the upcoming weeks.

    • charmsaddict

      Hi Pcake, thank you for that feedback! I haven’t had the chance to wear these much so I’ll keep this in mind as I try them out in the upcoming weeks.

  • Eliza

    Knockoff Pandora. Much lower quality, less attractive….but yes, cheaper!

    • http://charmsaddict.com Leann

      Some of their older designs are really close to Pandora, but their recent collections are pretty distinct. Cheaper? Seems just as expensive as Pandora now honestly haha.

    • charmsaddict

      Some of their older designs are really close to Pandora, but their recent collections are pretty distinct. Cheaper? Seems just as expensive as Pandora now honestly haha.

  • Maria

    one word…garish.

    • Gisele

      I agree.

  • Lisa Pandora

    I have seen rust inside the clasps of these at the magnet – and missing crystals etc – i dont own one and wont be venturing into this brand

  • Lilith

    I do like the persona beads, but I found after wearing a Persona bead on my Pandora bracelet (I know, I know! Don’t judge me!) after a few months the persona bead got incredibly scratched up while the Pandora beads still looked new.

    • http://charmsaddict.com Leann

      Oh good to know! I just got this brand so I haven’t had a chance to wear it much – I’ll keep an eye on this in the weeks ahead. Thanks Lilith!

    • charmsaddict

      Oh good to know! I just got this brand so I haven’t had a chance to wear it much – I’ll keep an eye on this in the weeks ahead. Thanks Lilith!

  • Aysha

    I do not like these at all. I find a lot of the beads to look quite childish or cheap. Also I find a lot of their charms are exact copies of pandora beads, eg the suitcase has the same patches on it. They also seem to copy a lot of Pandora’s retired designs. Be creative all on your own! Don’t steal from others! I’ll be sticking to my pandora and Alex and Ani addictions

    • http://charmsaddict.com Leann

      Thanks Aysha, I did notice that some of their older designs strayed a little too close to Pandora pieces :o. They seem to have gotten that out of their system with their recent collections though.

    • charmsaddict

      Thanks Aysha, I did notice that some of their older designs strayed a little too close to Pandora pieces 😮 . They seem to have gotten that out of their system with their recent collections though.

  • Ashley

    I got my little niece one of these Persona bracelets with two charms. She has always wanted a Pandora bracelet but her being as young as she is (10) her mom and I thought this was a very reasonable priced piece of jewelry for her. She loves it! 🙂

  • TammySue

    I think the charms are pretty and feminine. I own a bracelet but it’s not something I would wear all the time. Definitely not in the same league as my precious Pandora.

    • charmsaddict

      Thanks Tammy, I agree some of their charms are very pretty but might not be as flexible for every-day wear like some other pieces and brands might be.

  • TammySue

    I think the charms are pretty and feminine. I own a bracelet but it’s not something I would wear all the time. Definitely not in the same league as my precious Pandora.

    • http://charmsaddict.com Leann

      Thanks Tammy, I agree some of their charms are very pretty but might not be as flexible for every-day wear like some other pieces and brands might be.

  • Beth

    Leann, did you get sponsored to write this? You have such great taste…I’m surprised you like this brand. It’s so much “cheaper” than other brands, and not just in price!

    • http://charmsaddict.com Leann

      Hi Beth, I wish I got paid haha. No, Persona reached out to me, and one of my goals for Charms Addict is to provide a look at all the brands that are out there. I know some of their pieces may not match the fashion and tastes of everyone and that is okay.

    • charmsaddict

      Hi Beth, I wish I got paid haha. No, Persona reached out to me, and one of my goals for Charms Addict is to provide a look at all the brands that are out there. I know some of their pieces may not match the fashion and tastes of everyone and that is okay.

  • Li Pandora

    We can buy completed bracelets like these in the uk for around £5 obviously not silver but these look the same. I would buy one as a trinket for a child, but they don’t look worth more than a few pounds/dollars. Looks like novelty children’s jewellery. My 7 year old would love the retro one!
    Not for me at all though I’m afraid

  • Elyse

    This brand is not for me. I prefer the look/quality of Pandora and Redbalifrog. I do enjoy all your reviews, however, as I appreciate being able to see and compare different brands all in one place. Keep up the good work!

    • http://charmsaddict.com Leann

      Thank you for the kind words Elyse! One of my goals is to provide an look at all the brands that are out there :).

    • charmsaddict

      Thank you for the kind words Elyse! One of my goals is to provide an look at all the brands that are out there :).

  • Aida

    Thanks again for your writing about other options besides Pandora, especially Ohm which I have several of their csrms. While I agree with some comments regarding the appearance of the Personna line as a bit cheep looking, it may still be an option for those who would like to get into charms at a more affordable level. I wonder though, have you ever looked Into the Chamilla line? They were established in 2002 and use quality materials, compeable to Pandora.

    • http://charmsaddict.com Leann

      Thanks Aida. I’d love to cover Chamilia as well, but the company hasn’t been receptive, and at this point I just don’t have the financial resources to get into another brand. 🙂

    • charmsaddict

      Thanks Aida. I’d love to cover Chamilia as well, but the company hasn’t been receptive, and at this point I just don’t have the financial resources to get into another brand. 🙂

      • Aida

        I hear ya! Just when I think that I have enough Pandora they come out with some great charms and beads. I put away some $$ each pay period to go towards my “Charms Fund” which I only spend during promo periods. Still, it takes a great deal of discipline not to spend it earlier.

      • Leann

        There’s always more on my wish list…it’s never ending! Haha!

  • Kim

    I like the marcasites and the silver openworks, especially the openworks roses and butterflies!

    • http://charmsaddict.com Leann

      Those were the ones that caught my eye too, Kim! 🙂

    • charmsaddict

      Those were the ones that caught my eye too, Kim! 🙂

      • Kim

        I just bought the ” flower ball”, the silver openworks of roses! So pretty and unique; Pandora has nothing like it!

  • http://charmsaddict.com Leann

    Hi everyone,

    Thank you so much for your comments on this post and the brand. I see Charms Addict as a community, and not just the voice of one person, so I greatly value your feedback and appreciate anyone that takes the time to speak their mind. I just got this brand and haven’t worn it enough to encounter the issues you all are seeing but I will certainly keep that in mind. Thanks again for your feedback; I’ll take that into consideration as I look at Persona in the upcoming weeks.

    To some of you that have asked me “why Persona”, honestly I just want to cover as many brands as I can so the blog can give a good perspective on all the choices out there. I’m not paid to do this, and I feel obligated to give any brand a shot if they’re willing to reach out and work with me in evaluating their products, especially when they’re comparable to the brands that I’m already covering. Not all companies have been receptive (like Chamilia) and as much as I would like to buy EVERYTHING, I don’t have the resources to do so :).

    I’ve encountered lots of great products and companies doing the blog that I, and the community, may not have run into normally. Wonderful products like the Tapestree, independent designers like Kathy Perras and Eske Storm, and fantastic brands like Ohm Beads and *redbalifrog*. I know some pieces and brands are not for everyone’s taste and that is okay. Thank you all for your passion and love of all things charms!

    • Ashley

      We are women here and everyone knows that not all women like the same things which is why it’s wonderful to come here and read about charm brands that sometimes might be new to us. Or even learn something new!

      Thanks Leann for your dedicated work in bringing us everything “charms”! 😉

  • Janice Wong

    My 1st charm bracelet was actually Persona, but the charms were really disappointment. The “metal circle” that is inside the murano bead has broken on all 4 of my beads. The all came apart… very disappointment! That’s why I made my switch to Pandora!

  • Grace

    I’m suprised that there are so many persona haters out there. I have 3 of their charms since February and love them all. The designs are not ones that pandora or any other charm store offers, so while many of the charms will somewhat be similar, they do offer unique designs at reasonable prices. The charms I purchased are elegent and look just as pricy as ones that you would pay at pandora. Sorry to hear about the muranos falling apart, that would be totally unacceptable if they do not allow for an exchange of a new one.

  • Charm Fan

    This is my first comment on the blog and I wanted to start by saying THANK YOU for all you do for us fans. I’m a Pandora collector (and a little bit of Alex and Ani) and I love that you always have the inside scoop for us : )

    As far as Persona – I’ve seen this in my local mall and it always struck me as a cheap Pandora knock-off – even their logo seems to be a loose interpretation of Pandora’s shape when I look at it.

    I was wondering if Persona provided you with product to review. If so, as a reader that would be something I’d like to see a little note about in your post. I’ve seen this in other blogs (something along the lines of “product was provided to me for my review but all opinions are my own”). As a reader, that’s helpful to me knowing if a person went out on their own, sought and paid for the item, vs. getting it gratis from the company. Not a bashing at all and I hope it doesn’t come across that way : ) Just putting in my two cents as a reader!

    Thanks again for all your hard work!

    • Leann

      Hi Charm Fan,

      Thanks for the kind words! Regarding my disclosure policy, I detail it here: http://www.charmsaddict.com/about/about-the-blog/

      When I review products that have been furnished by 3rd parties, I link directly to that policy and also mark it in my posts with an asterisk. I’m not reviewing any Persona products here so I did not do that, but will do so in any future reviews.

  • Carolyn Klement

    Have you seen Chamilia?? The glitter muranos are just….omg….and the radiant ones! I personally prefer Pandora’s charms but I prefer Chamilia’s murano’s better, so much more effort and design gone into each one.

    • Leann

      I don’t have any Chamilia retailers near me, but I have seen them online. They are definitely prettier than Pandora’s! 🙂

  • Megan Ostridge

    Hi, I realize that this is an old thread. I am looking to buy what would have been free at the time the 2013 Persona Pamphlet as well as the Black Label Pamphlet. I am a collector. Does anyone know where to find these? Your help is greatly appreciated!!!