Pandora will be launching their own eStore for the US starting tomorrow, April 21st. The company has talked of opening their own official webstore for a couple years now and it’s finally ready for consumer use. This is not a surprising move as Pandora already has eStores operating for the UK, Germany, Austria, France, Netherland, Poland, and Italy. The US is definitely their largest market so now customers are can order directly from their main website.
The eStore will offer the entire collection of Pandora products, including charms, bracelets, earrings, rings, and necklaces. You will also be able to buy the Pandora Disney jewelry (except the Parks exclusives) and the distribution channel exclusives (Jared’s, Concept store, and shop-in-shop only charms) online, but keep in mind they will only ship within the US. Understandably, this move will likely upset their current retailers and cannibalize some of their sales. Perhaps this is a further indicator that the company will eventually switch to operating their own stores like Tiffany’s, which could go a long way in homogenizing the service experience and availability of products.
From what I’ve heard from ladies buying from the UK eStore, the customer service is not very good, although hopefully it cuts down on people buying from fake websites. Personally, I still prefer to shop at my local Concept Store because I have a wonderful relationship with the employees there and it really makes a difference to my buying experience. What do you think of Pandora opening their own webstore? How do you shop for Pandora?