I received an interesting email in my inbox yesterday morning from the Pandora Club regarding possible future products. From what I understand only a percentage of Pandora Club members were selected to take the survey. But by the time I opened it, it was already closed because they had received enough responses. Fortunately, my friend managed to take screenshots of all the pages (minus the demographic data) and the following images are courtesy of Mary Miller.
Although this survey contains what looks like poorly photoshopped mockups of existing charms, you get the idea of what consumer trends they are trying to predict and gauge interest for. Personally, I am horrified at the random stripes of enamel and the pink CZ placed on some of these charms. The only bead I would even consider buying would be the pavé variations.
Another major customer preference the survey is trying to suss out has a lot to do with Pandora’s brand image as a luxury jewelry line; with the rising costs of precious metals and gemstones, would their customers want lower quality materials that have a lower price point? Using regular glass vs. Murano glass, gold plating vs. solid gold, and man-made stones vs. natural gemstones. Honestly I’m conflicted, I do like paying less (who doesn’t?) but I buy Pandora for their quality and I do feel that a move towards gold plating and man-made stones would cheapen the brand.
One fan posted on the Pandora Facebook page that she thought the survey was a scam because the charms were so hideous. What do you think of these potential charms? Any you like or don’t like? Would you be willing to trade a slight reduction in quality for a lower cost?