Pandora MLB Series Imminent

pandora-mlb-baseballBreaking news today as it’s been confirmed that Pandora will be offering a collection based off the Major League Baseball teams for the US. These charms popped up on the Pandora iPhone app last evening, and while there were no pictures, there was a description of the pieces including the names of the teams  that will be offered (which is all of them) and the price.  They’re listed as the Unforgettable Moments dangle (presumably with the team logo engraved on the back), will cost $65USD, and should arrive sometime in stores this month. Also, in the works are a set of wood branded beads with the teams’ name on them to represent the bats used in the sport.

  • Los Angeles Angels
  • San Francisco Giants
  • Washington Nationals
  • St. Louis Cardinals
  • Kansas City Royals
  • Arizona Diamondbacks
  • Cincinnati Reds
  • Chicago White Sox
  • Los Angeles Dodgers
  • Baltimore Orioles
  • Milwaukee Brewers
  • New York Mets
  • Minnesota Twins
  • Pittsburgh Pirates
  • Chicago Cubs
  • Tampa Bay Rays
  • Texas Rangers
  • Colorado Rockies
  • Miami Marlins
  • Boston Red Sox
  • Atlanta Braves
  • Cleveland Indians
  • Philadelphia Phillies
  • Oakland Athletics
  • Toronto Blue Jays
  • Houston Astros
  • Seattle Mariners
  • San Diego Padres
  • New York Yankees
  • Detroit Tigers

pandora-mlb-dangleThis confirms the rumors I’ve heard regarding Pandora developing an MLB series, except I assumed it would be the baseball charm engraved with the team logos.  The price includes the licensing fee that is being paid to MLB so even though the charm by itself is $35 it seems like almost half is going to the League. This is definitely targeted towards the North America market, and I’m pretty sure these will be country exclusives.  As they’re a specialty item, retailers will not be able to return them to Pandora after they’ve ordered them so I expect that the stores would only carry the local team.

This comes as baseball season is finishing up and getting into playoff season. I’m not sure I like this turn towards these niche interests, when I feel that Pandora has a more classic elegance, especially since I’m not a big baseball fan.  I’m surprised Pandora didn’t start with the NFL logos, I’d be much more excited about those teams.  Is this something you’d be interested in?  What do you think of the brand’s decision to offer MLB licensed products?

  • Beth B

    I love baseball, So I am very excited for these charms. I am a Cincinnati Reds fan and have always worn my Pandora bracelet to the games and receive so many complements, adding this charm will just be the icing on the cake 🙂 I really hope though they add more charms to the collection.

    • Leann

      I’m glad you’re excited for these! They are definitely perfect for hardcore fans ;).

  • Diane Murawski- Hinz

    Go Brewers! I will definitely buy <3

  • Cilia

    This is a good time for me to quit collecting country-exclusives!

    • Leann

      Lol, can you imagine trying to collect them all?? Yikes that’d be pricey!

  • bermudaonion(Kathy)

    I’m not sure I like this either. It seems too commercial to me.

    • Leann

      I agree…when I first heard about this, I was shocked that Pandora would go in such a direction. They’ve always had requests to do team sports and whatnot, but I thought their style was to appear to a global audience. It’s definitely a slippery slope on this one.

  • Sarah Forester

    I am disappointed they are not starting with NFL but I love both and will support my SF Giants on my pandora. =)

    • Leann

      If they’re doing MLB, surely the NFL isn’t far behind?! Lol. I just started watching football this year and it’s much more exciting when you understand what’s going on!

  • Diane

    Let’s go Yankees!! I’m super excited about these!!!! 😀

    • Leann

      Yay! I’m glad you’re excited Diane :). You got the logo engraved on the baseball, didn’t you? I thought about doing that with the Mariners, but the logo is too complicated :(.

  • Ann

    The logos will be on the unforgettable moment charm, AND the team names will be on the light colored wood beads, symbolizing the color of baseball bats.

    • Leann

      Thanks for the clarification, Ann! I heard about the wood so was surprised the description on the app said dangle. I updated the post with the information :).

  • Lisa

    That’s a no for me!

  • Dale

    I’m not a fan of sports related jewelry. Kind of tacky. I think of Pandora as a worldwide line of elegant jewelry that we can all share and participate in as Women.

    • Leann

      I have to agree :/.

  • Rhonica

    I’m excited. I’m a big St. Louis Cardinals fan. Now I can make a great bracelet!

  • AnnWoo

    No!

  • Rachel

    meh.

  • Xiomara

    My local store had the Unforgettable Moments dangle engraved with B Strong in support of the Boston Marathon bombing victims. The ‘B’ is in Red Sox font. I attempted to attach photo courtesy of Pandora South Shore Plaza. Perhaps the baseball ones will be similar??

    • Laura

      I’d really love to see it if you could upload a picture! 🙂

    • frederica

      which city your store is located?

  • Aida

    I agree with you Leann that this seems out of character for Pandora. Not a fan of any type of commercial branding on jewelry or clothing. Players have always fought to get % of royalties from commercialism, Does the Pandora wearer get royalties for wearing and providing advertising for these companies? It’s an emphatic no for me.

    • Leann

      I guess it’s like sharing your passion about any major brand. 🙂 Personally I’m not a baseball fan so this doesn’t speak to me, but it’s surprising since Pandora has maintained consistently that they were making charms that would appeal worldwide. Perhaps it’s an experiment.

  • Lizzie

    I will definitely buy the NY Yankees charms!

  • Kerrie

    Like others, I’m not a fan of commercial branding on jewellery. I’m against Pandora having official charms for sports teams as well as Pandora teaming up with other companies, such as Disney. I don’t really want Pandora to become the “show your love for a company/franchise” jewellery line. There was nothing stopping a fan from getting the same unforgettable moments charm or a murano engraved with the name or logo of the team, so it seems kind of redundant to make these charms. Also, now that Pandora has opened the door for licensed charms, they can’t really close the floodgates. It will be expected for Pandora to make NFL, NBA & NHL charms, and that’s just in North America. Since they’re an international company, they’ll be expected to make charms for all other major sports leagues such as the soccer/football leagues overseas (English Premier League, Serie A, La Liga, Bundesliga, etc. etc.) and it seems like something that will get out of hand really quickly.

  • pattie

    no.

  • Michele

    Would have to what the charm looks like but definitely interested in a charm in a charm to represent my favorite team!

  • Wendy

    No thank you, Pandora. I’ll pass on this one.

  • June Simpson

    not even a little bit interested in them

  • Born and Bred Yankee fan

    super excited about these. my bracelets represent me and different parts of my life, things I like and are interested in. I am a huge NYY fan and have already talked to the girls in my store and asked them to make sure they order this one for me. if you are a mlb fan its not commercial in my mind, its a part of who I am.

    • Leann

      I’m so glad this collection speaks to you :). It’s definitely for the hardcore fans out there!

    • skunku

      TOTALLY AGREE.

  • Pat

    This is a definite NO for me! I’m not a sports fan.

  • Sharon Pryor

    I would have to see them to know if I were interested. I have an enamel college basketball charm. I am a sports fan. Perhaps they are just going in several directions to please more people. Not everyone is going to like the same thing.

  • Bonnie May

    I agree, Leann, that perhaps it’s an experiment, but one that’s ill timed, since for many fans if their team isn’t in the post-season, why bother. Probably part of MLB’s part of the contract. I don’t think I’m interested in an Unforgettable Moments dangle, but I’d like to see how a wooden Yankees bat looks on my two-tone!

  • Coonedog 7

    Pandora has a baseball charm. Leave it at that! 🙁
    I will not buy MBL baseball charm. Tacky.

  • Rosell

    SUPER STOKED! Looking forward to it…. Already have the blue pandora murano engraved with Rangers… 🙂

  • Kellie

    I think they sound kind of obnoxious, but to each her own I guess. Would rather see Pandora keep with inventing delicate, pretty charms. Must admit when I hear about charms like these that are special niche and don’t pertain to me, part of me is glad there isn’t MORE to save for right away.

  • Nikki Mu

    Has never interested in any kind of sports,yet the sport charm… But really thanks you for the updated info. Love your blog!!! Thanks Leann ~ (⌒▽⌒)

    • Leann

      You’re so welcome ;).

  • Samantha

    Not sure about this idea. In the wrong country anyway.

  • Xiomara

    MLBshop.com has them.

  • skunku

    I LOVE it because I am a HUGE baseball fan and I don’t think it’s tacky at all to show my love for my team with a charm on my bracelet. If you aren’t into baseball, don’t buy one, but for women who do enjoy sports, this is awesome. The baseball charm was one of the first 4 charms I purchased with my bracelet. I’m excited to be able to get my team to go next to it! A lot of women love sports, not just me.