Pandora released their second annual Club Charm a couple months ago and today brings a closer look at the bead. In 2014, the brand introduced the first Club Charm which resembled their notable charm jewelry boxes. I was excited by that design especially since it had an articulating lid which hid a tiny diamond. Unfortunately, my initial reaction was not as positive to the second edition – a puffy heart with a crown.
I did not care for it as I didn’t find it unique and I generally don’t love heart motifs to begin with. I really debated getting it or not, especially since the 2014 Club Charm showed up on Rue La La on clearance. In the end I did get it during the last leather bracelet promo, since it is a limited edition. It resembles the Princess charm except it is all silver (although I think two-tone would have been nicer). The Pandora “O” is on one side with 2015 engraved and a diamond on the other. The crown seems a bit small and not in proportion with the heart though.
It does seem like it is more limited this year, perhaps because the company did not produce as many. There was also no redemption code making it was easily accessible; although on the flip side, I wonder what made it a special Pandora Club members exclusive then? My Pandora Club Charm joined other special beads on my Pandora shopping inspired bangle. Have you bought this charm? What are your thoughts on its design and exclusivity?