There’s been a huge new brand that has exploded into the charm jewelry industry in the past year or so and that’s Endless! I’ve had many inquiries regarding this companies and I’m excited to be introducing their concept here today. I’ve actually discussed this line before in connection with Christina Watches, so it’s not completely unfamiliar to the blog. Endless Jewelry is the brainchild of Jesper Nielsen, who was one of the major distributors for Pandora in Germany and he’s brought that passion and commitment to this venture too. They’ve been picked up by many stores in the US through the last year and is gaining traction worldwide with 3,300 stores in 17 markets so far.
For longtime readers, Endless Jewelry has a similar aesthetic to Story by Kranz and Ziegler – their focus is on leather bracelets and design charms. There are three types of leathers: single, double, and triple wraps in a variety of colors with three shades of metal (stainless steel, gold plated, and rose gold plated) to choose from. The charms are less about personal significance and geared more towards expressing your style. These are tight against the bracelet and stay in place; the designs are available in three finishes as well, sterling silver, gold plated, and rose gold. They also use a variety of materials to decorate the pieces including pearls, enamels, and stones. The designs come in either a dangle or charm that sits on the bracelet.
The price point is great and comparable to other brands; the leather bracelets are $60-90USD and the charms start from $30USD. Their spokesperson is Jennifer Lopez and she has signed on to create collections and model the jewelry for the next 3 years. I am eagerly anticipating my new Endless bracelet and I can’t wait to offer a review on this product! Have you experienced this brand yet?