Introducing Endless Jewelry

endless-jewelry-introThere’s been a huge new brand that has exploded into the charm jewelry industry in the past year or so and that’s Endless!  I’ve had many inquiries regarding this companies and I’m excited to be introducing their concept here today.  I’ve actually discussed this line before in connection with Christina Watches, so it’s not completely unfamiliar to the blog.  Endless Jewelry is the brainchild of Jesper Nielsen, who was one of the major distributors for Pandora in Germany and he’s brought that passion and commitment to this venture too.  They’ve been picked up by many stores in the US through the last year and is gaining traction worldwide with 3,300 stores in 17 markets so far.


endless-jewelry-leather-colorsFor longtime readers, Endless Jewelry has a similar aesthetic to Story by Kranz and Ziegler – their focus is on leather bracelets and design charms.  There are three types of leathers: single, double, and triple wraps in a variety of colors with three shades of metal (stainless steel, gold plated, and rose gold plated) to choose from.  The charms are less about personal significance and geared more towards expressing your style.  These are tight against the bracelet and stay in place; the designs are available in three finishes as well, sterling silver, gold plated, and rose gold.  They also use a variety of materials to decorate the pieces including pearls, enamels, and stones.  The designs come in either a dangle or charm that sits on the bracelet.

The price point is great and comparable to other brands; the leather bracelets are $60-90USD and the charms start from $30USD.  Their spokesperson is Jennifer Lopez and she has signed on to create collections and model the jewelry for the next 3 years.  I am eagerly anticipating my new Endless bracelet and I can’t wait to offer a review on this product!  Have you experienced this brand yet?


  • Suzanne Lobel

    Do you know if this brand and Story ate compatible? Thanks.

    • Suzanne Lobel

      are…not ate….

    • Leann

      I haven’t had a chance to play with it, Suzanne. I’ll post the compatibility in the review of the bracelet when I get it :).

      • Suzanne Lobel

        Thanks, Leann…because if they are compatible, it might be easier to purchase. I just looked at their website and apparently there is a jewelry store at a fairly nearby mall that supposedly carries Endless. I’ll have to check it out. I’ll let you know what I find out.

  • Nereida Ammari

    I like the look and colors of the leathers. Not so wowed by the charms or clasp.

    • Francine

      Not liking these charms either–looks kind of cheap. I prefer the Storys charms much better.

      • Nereida Ammari

        Heard Story is ceasing distribution in US. Though I’m not bowled over by Svane and Luhrs clasps either, they are much more attractive than Endless. Great colors too.

      • Leann

        Yikes! I’m not surprised though :/. I don’t think Story caught on which is unfortunate since I loved my bracelets!

      • Carol

        I agree Francine. Story is far more unique. I was really surprised when a local jeweler replaced Story with Endless. Sadly, just no comparison! :/

      • Leann

        I agree with you, Francine, but it’s tough finding a Story retailer!

    • Leann

      There’s a lot of colors to choose from! I think the concept is to stack them :).

  • PJL Brooks

    oooh, I like the looks of these when not heavy with charms. The leather and pops of color – sign me up!!

    • Leann

      Yes, I love the concept! The leathers are so comfortable to wear :).

  • Ka Spa

    I’ve already purchased 6 charms but couldn’t find a local retailer that had a 7″ navy or light blue bracelet. I may have to order it online. 4 jewelry stores near me discontinued the brand after Christmas, I think because their promo order balance came due? The new Jennifer Lopez spring collection looks cool. Love some of the gold charms. I haven’t personally seen the story line anywhere nearby.

    • Leann

      Interesting! I saw a bunch of retailers bought into Endless after the JCK convention last spring.

    • Teresa Barnhardt

      You can purchase these on amazon & ebay.