Due to overwhelming response, the website that premiered Elfbeads could not handle the unexpected traffic so the brand will be migrating to a new platform and be back better than ever in 2 weeks! For those that were able to get your orders in, not to worry they are being fulfilled. Like all new companies, there are growing pains and I’m glad to see Paul and Suzanne dedicated to finding a solution so that their customer shopping experience can be the best. I will let you all know when the site is back and should be able to offer reviews of these designs soon.
I am so excited to be announcing the official launch today of a new brand called Elfbeads! Elfbeads is the brainchild of Paul Krans, otherwise known for his winning the Trollbeads People’s Bead Contest “Will” charm, who has partnered with an amazing lampwork artist, Suzanne Slotboom. Elfbeads stands for Enchanting · Legendary · Fabulous and like the name suggests, focuses on whimsical fantasy designs. The releases are being carefully curated by Paul, but the concepts are a collaboration between him and Suzanne. Sneak peeks of the collection have been posted on their Facebook page for the past couple months, and the response has been spectacular!
My first reaction to this brand has been very positive; the fantastic new glass designs have captured my attention, as have the incredibly interesting silver beads. One design I’m looking forward to see in person is the facet cut Starlight beads, which come in a rainbow of colors and are glow-in-the-dark. A few of the other designs are named Dewdrops, Perpetuals, and Halo Waves; I’m hard pressed to find a bead that I don’t like from this collection! There are a number of color patterns that will go stunningly well with the Trollbeads Aurora-esque beads and bracelet compositions of all kinds.
Elfbeads glass beads start at $31USD, the facet cut beads are $34USD, and the silver charms start at $31USD. They are all universal core, which means that they will fit on bracelets from all brands, and these are made in and ships globally from Holland, Netherlands. The brand is currently in talks with a number of distributors so I wouldn’t be surprised to see them sold at retailers worldwide! As for upcoming news, Elfbeads has already scheduled a Spring 2014 Collection set to release on March 21st with a number of new silver charms coming out, and this summer will see a new goldsmith designer join the team.
I’m dying to see these beads in person and I have a selection of them flying their way here as we speak, so look for reviews in the near future. Are you excited for this new brand? What do you think of the aesthetic?