I’m still basking in the glow of the Trollbeads Autumn 2013 Collection released just last week. But if you’re a Trollbeads fan, then you’re probably aware of the upcoming super secret new line from the brand titled, X by Trollbeads. Few details are known regarding this collection and I’ve speculated previously that this is going to be a link-chain bracelet style resembling the traditional charm bracelet, although no information has been made available and even retailers haven’t been told. The release date is September 18th (which is in one week!) with an launch party the night before in Copenhagen, Denmark.
What we do know is that, “X by Trollbeads is a completely new product line and differs from its normal charm and bracelet range.” In an interview given to Jeweller Magazine, Karin Adcock (former President of Pandora Australia) owner of jewelry distributor House of Brands commented,
“All I can say is that it’s completely new and unique and that it’s been developed by Trollbeads to be very different to their normal charms and bracelets range.”
The only other tidbit the article gave was that the new X by Trollbeads would be distributed by secondary sources, apart from the existing companies that handle the main Trollbeads collection.
“It’s very different and nothing like the charm and bracelets so, Trollbeads in Denmark decided that in most of the international territories it would be best to secure and broaden their distribution by appointing secondary suppliers,” Scanlan [Trollbeads' current Australian distributor] said.
Therefore, it’s not clear whether current Trollbeads retailers will also be carrying X, but hopefully all current local dealers will be given the opportunity to offer the products. Mysterious launches seem to be in vogue as Trollbeads is not the only company doing a cloak and dagger collection this season, but that’s all I’ll say on that for the moment . To keep up to date on any X by Trollbeads developments, you can sign up for email notifications through their website.
In addition to the global launch party held in Copenhagen on September 17th, the US will also be hosting an X by Trollbeads ceremony in New York City on the official release day. I am honored and over the moon to receive an invitation to attend the unveiling event hosted by Nicholas Aagaard!! Team Charms Addict will be covering both the panel and offering an initial review of the products here on the blog and live tweeting from our Twitter account, so be sure to follow us for up to date news. Are you excited for X? What do you hope it’s going to be?