On the heels of getting a sneak peek at the brand new bracelet concept, the Pandora Essence Collection, today Pandora has issued an official press release regarding the upcoming line and a closeup of the special charms. News has been scarce on this project until now due to nondisclosure agreements signed by Pandora franchisees and employees, but I was happy to bring an exclusive look at the collection yesterday. Also, not many images of the products have surfaced either and I’m excited to give an up close preview of the coming collection.
On 4 November 2013, PANDORA launches the PANDORA ESSENCE COLLECTION. PANDORA ESSENCE COLLECTION is a new charm bracelet concept featuring a slender sterling silver bracelet with an accompanying assortment of charms, hand-finished from precious metals and symbolic stones, each representing an inner value.
The PANDORA ESSENCE COLLECTION taps into current trends for personal expression and emotional connection. The collection is founded on extensive research compiled with the help of thousands of women across the globe. The collection of 24 sterling silver charms feature´s symbolic materials, colours and patterns that represent inner values such as joy, trust, passion, confidence, love, courage, faith and wisdom.
The PANDORA ESSENCE COLLECTION will be a supplement to PANDORA’s existing collection and employs a new, innovative and patented solution based on a flexible silicone grip inside the sterling silver core of each charm. The silicon core allows the charms to slide on to the bracelet and provides for individual customisation and styling.
“The PANDORA Essence COLLECTION has been created to add a new dimension to our successful, existing collection of charms and bracelets by focusing on the meanings and values in life,” says Allan Leighton, President and CEO at PANDORA. “We are excited to offer this collection to our existing customers as well as new ones.”
The PANDORA ESSENCE COLLECTION will be launched in Concept stores in select markets around the world on 4 November 2013.
I can confirm that the new collection will be available in the UK, as well as US and Canada, and the Pandora Essence Collection will be available at major retailers including John Greed Jewellery so perhaps the limitation to Concept Stores will only be for North America. For more details on what the idea is behind the concept and other specifics, check out An Exclusive Introduction of Pandora Essence. There will be a launch party on October 26th to celebrate the unveiling of Essence, and I’m ecstatic to have been invited by Pandora to attend! Of course I’ll be live tweeting and blogging from the event and I can’t wait to see these bracelets in person! What do you think of the charms? Does the photo give you a better idea of the beads?