Happy New Year, everyone! It’s the beginning of the year and another year full of possibilities is ahead of us. It’s also a time to make resolutions, and even though it’s likely that these resolutions will get left behind as the weeks go on, it’s worth a shot! For our new readers, there’s a few exciting things to look forward to with Pandora this month. As a part of the fall/winter 2012 collection, there were some charms that are being held back until January in anticipation of Valentine’s Day. These include the pavé hearts, pavé heart dangles, other romantic charms, and the new Chinese zodiac dangles. While news on these charms were released some time ago – the pavé hearts photos were leaked along with the fall 2012 collection and pictures surfaced on the new zodiac charms back in September, it’s helpful to review them here. The official date for this release is January 14th, but Pandora has not been known to hold strictly to those dates so it’s likely that we’ll see these in stores earlier than that.
I’m very excited for the next installment of pavé charms, the hearts are priced at $65USD each, the same as the pavé lights, and the heart dangles are $45USD, the same as the pavé stars. Some countries in Europe are already selling the pavé hearts, even though they won’t be available here for another couple weeks.
The new Chinese zodiac dangles can be found in the Holiday Collection 2012 Look Book and are already available in some European markets. Some of you will recognize that the dragon was released as part of the limited edition Chinese New Year set last year, together with the Hong Bao “fortune” money bag charm. Even though the dragon began making an appearance in Europe in late 2012, I was surprised to see the dragon reused in this revamp of the zodiacs since I believed that it was supposed to be country exclusive to Asia. Pandora posted their response to the uproar that this caused on Facebook:
Hi ladies – The so-called ‘Asian charms’ were released in Asia in time for the Chinese New Year 2012. As communicated here on the page the charms were at that point available in Asia only. Unfortunately, we cannot be 100 per cent sure that shop assistants in all stores have phrased this clearly to customers. If anyone should have failed in doing so PANDORA sincerely apologises.
We understand how the circumstances around these charms might have seemed unclear. We regret if the dragon charm and the money bag charm were perceived as being exclusive to Asia. We really do understand your frustration. We are of course not interested in using wrong or misleading phrasings about our products, e.g. when using the terms ‘exclusive’ or ‘limited edition’.
We have no intentions of misguiding or misinforming you and will going onwards do our utmost to avoid similar situations. We have for your information contacted our Merchandising dept. to make sure that everyone is following up on how the ‘Asian charms’ were marketed in the countries where they were first released.
To me, the dragon still feels out of place among these other animals; it’s so stylized and edgy compared to the dangles. Still, I am so happy to see an update on the zodiac designs for these charms, these are heads and shoulders above Pandora’s current zodiac charms. I usually love to buy zodiacs since they’re such a simple and basic way to represent you or someone you love, but I have not bought a single one of these. They’re a bit too cartoonish for my tastes and I’ve never liked them so I hope they’ll be retired once the new ones are released. Given that these dangles are $65USD and the updated animals are $45USD, it’s a no-brainer! I’ll definitely be buying the new dangles.
My new year’s resolution is to not spend so much money on charms ;). What’s your resolution for this year?