Pandora just started testing a brand new loyalty program last week in a select part of the US. I am incredibly excited by this prospect as I always love getting free things! Before we get too excited though, as I mentioned, this is only being tested out in a small portion of the country – Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont, and Maine. It’s been confirmed that if it does well, it could be rolled out across the country. 😀
The other part of the promotion is a limited time offer – beginning November 6th through the 18th, customers in participating stores (see above) can “upgrade” your current bracelets towards the purchase of a new bracelet, however, multi-strand, 5-station clip, leathers, two-tone, and gold bracelets are not included…so what can you upgrade? Seems like the only upgrade option is from the lobster clasp to the barrel bracelet, and possibly the macramé since they don’t mention it? OR trade-in your current bracelet and save 50% towards a bracelet of the same type. Customers taking advantage of this offer can receive 2 punches towards their loyalty card. This is a great option for anyone whose bracelet has stretched out or no longer fits.
What are your thoughts about the program? I hope it becomes widely available across the country!