It’s Black Friday and the beginning of the biggest shopping season of the year! For our international readers, Black Friday is the day after Thanksgiving when stores turn profitable for the year. Many stores have extremely good sales and open very early in the morning, some even at midnight. I didn’t make it out quite that early, but given my Pandora store didn’t open until 9 am, I was able to pick up my charm and bracelet set at a reasonable hour.
This is the second year that Pandora has offered a North American exclusive Black Friday Charm (BFC). Last year’s was the Midnight Hearts featuring 3 black hearts and 1 gold foiled heart engraved with 2011. This year’s charm is named a Precious Gift and which is a present with a red enamel bow and a Pandora “Ô” gift tag. One of the biggest criticisms is that there is no year engraved on this charm which is certainly disappointing. However, it is amazingly detailed as the edges of the ribbon are raised and goes all the way around the charm. My favorite is the moveable gift tag which adds just the right touch. I think I would have liked this bead even more if I didn’t know there was going to be a pink version out next season.
What impressed me even more is the packaging for the BFC and the bracelet set. I’m usually not super interested in the boxes that come with the jewelry, but I gotta say this one is adorable! It’s primarily the reason why I decided to get an extra charm . The bracelet set box is the one pictured in the Iconic Set re-introduction email that was sent out months ago. The best part is the second tier in the box which holds 12 charms individually.
This year’s BFC has seen a more limited release than last year’s Midnight Hearts which can still be found in some stores today. I hope that means Pandora has learned from last year what the demand is likely to be and has changed their production accordingly. The individual charms are selling out fast, but it sounds like the bracelet sets will last longer since retailers are not allowed to split them up and it’s at a higher price point. So, have you gotten your Precious Gift? What do you think?